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Cases in strategic marketing / Linda E. Swayne and Peter M. Ginter.
By: Swayne, Linda E.
Contributor(s): Ginter, Peter M.
Material type:
TextPublisher: Englewood Cliffs, N.J. : Prentice Hall, c1989Description: xxi, 728 pages : illustrations ; 24 cm.ISBN: 013119108X.Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studiesDDC classification: 658.802 SWA
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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UAP Central Library General Stacks | 658.802 SWA (Browse shelf) | 1 | Available | 3010001351 |
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| 658.802 CRA Strategic marketing management cases / | 658.802 CZE Competitive marketing strategy / | 658.802 KER Strategic marketing problems : | 658.802 SWA Cases in strategic marketing / | 658.802 WEI Strategic marketing : | 658.802 WES How to write a marketing plan / | 658.81 AND Professional sales management / |
Includes bibliographical references.
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