Bengali Keyboard
Swayne, Linda E.
Cases in strategic marketing / Linda E. Swayne and Peter M. Ginter. - Englewood Cliffs, N.J. : Prentice Hall, c1989. - xxi, 728 pages : illustrations ; 24 cm.
Includes bibliographical references.
013119108X
88025300
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
658.802 SWA
Cases in strategic marketing / Linda E. Swayne and Peter M. Ginter. - Englewood Cliffs, N.J. : Prentice Hall, c1989. - xxi, 728 pages : illustrations ; 24 cm.
Includes bibliographical references.
013119108X
88025300
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
658.802 SWA