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Instructor's manual to accompany marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien and Arvind Rangaswamy.
By: Lilien, Gary L.
Contributor(s): Rangaswamy, Arvind.
Material type:
TextPublisher: Reading, Mass. : Addison-Wesley, c1998Description: iii, 306 pages : illustrations ; 26 cm.ISBN: 0321014170 (pbk.); 0321030427.Subject(s): Marketing -- Data processing | Marketing -- Decision making -- Mathematical models | Marketing -- Decision making -- Data processingDDC classification: 658.8020285 LIL
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UAP Central Library Reserve Stacks | 658.8020285 LIL (Browse shelf) | 1 | Available | 3010001931 |
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| 658.802 KOT Marketing management : | 658.802 KOT Marketing management : | 658.802 KOT Marketing management : | 658.8020285 LIL Instructor's manual to accompany marketing engineering : | 658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : |
Includes bibliographical references and index.
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