Lilien, Gary L.
Instructor's manual to accompany marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien and Arvind Rangaswamy. - Reading, Mass. : Addison-Wesley, c1998. - iii, 306 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
0321014170 (pbk.) 0321030427
97021787
Marketing--Data processing.
Marketing--Decision making--Mathematical models.
Marketing--Decision making--Data processing.
658.8020285 LIL
Instructor's manual to accompany marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien and Arvind Rangaswamy. - Reading, Mass. : Addison-Wesley, c1998. - iii, 306 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
0321014170 (pbk.) 0321030427
97021787
Marketing--Data processing.
Marketing--Decision making--Mathematical models.
Marketing--Decision making--Data processing.
658.8020285 LIL