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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
By: Keller, Kevin Lane.
Material type:
TextPublisher: New Jersey : Prentice Hall, c1998Description: various pages : illustrations ; 22 cm.ISBN: 0131201158.Subject(s): Brand name products -- ManagementDDC classification: 658.827 KEL
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DBA Seminar Library General Stacks | 658.827 KEL (Browse shelf) | 1 | Available | 3010007643 | |
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DBA Seminar Library General Stacks | 658.827 KEL (Browse shelf) | 2 | Available | 3010007644 | |
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DBA Seminar Library Reserve Stacks | 658.827 KEL (Browse shelf) | 3 | Available | 3010007642 | |
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DBA Seminar Library Reserve Stacks | 658.827 KEL (Browse shelf) | 4 | Available | 3010007646 | |
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DBA Seminar Library Reserve Stacks | 658.827 KEL (Browse shelf) | 5 | Available | 3010007645 | |
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UAP Central Library Reserve Stacks | 658.827 KEL (Browse shelf) | 6 | Available | 3010007641 | |
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UAP Central Library Reserve Stacks | 658.827 KEL (Browse shelf) | 7 | Available | 3010007640 | |
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UAP Central Library Reserve Stacks | 658.827 KEL (Browse shelf) | 8 | Available | 3010007639 | |
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UAP Central Library Reserve Stacks | 658.827 KEL (Browse shelf) | 9 | Available | 3010007637 | |
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UAP Central Library Reserve Stacks | 658.827 KEL (Browse shelf) | 10 | Available | 3010007638 |
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| 658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : | 658.83 BOY Marketing research : | 658.8342 SCH Consumer behavior / | 658.8342 SCH Consumer behavior / |
Includes bibliographical references and index.
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