Bengali Keyboard
Keller, Kevin Lane.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - New Jersey : Prentice Hall, c1998. - various pages : illustrations ; 22 cm.
Includes bibliographical references and index.
0131201158
Brand name products--Management.
658.827 KEL
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - New Jersey : Prentice Hall, c1998. - various pages : illustrations ; 22 cm.
Includes bibliographical references and index.
0131201158
Brand name products--Management.
658.827 KEL