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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By: Keller, Kevin Lane.
Material type: TextTextPublisher: New Jersey : Prentice Hall, c1998Description: various pages : illustrations ; 22 cm.ISBN: 0131201158.Subject(s): Brand name products -- ManagementDDC classification: 658.827 KEL
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Book Book DBA Seminar Library
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658.827 KEL (Browse shelf) 2 Available 3010007644
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658.827 KEL (Browse shelf) 9 Available 3010007637
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658.827 GAD 4-D branding : 658.827 GAD 4-D branding : 658.827 GAD 4-D branding : 658.827 KEL Strategic brand management : 658.827 KEL Strategic brand management : 658.827 KEL Strategic brand management : 658.83 MCD Contemporary marketing research /

Includes bibliographical references and index.

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