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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best and Kenneth A. Coney.
By: Hawkins, Del I.
Contributor(s): Best, Roger J | Coney, Kenneth A.
Material type:
TextPublisher: New Delhi : Tata McGraw-Hill, c2002Edition: 8th ed.Description: xxiv, 775 pages : illustrations ; 26 cm.ISBN: 0072316020.Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8342 HAW
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DBA Seminar Library General Stacks | 658.8342 HAW (Browse shelf) | 3 | Available | 3010006585 | |
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UAP Central Library General Stacks | 658.8342 HAW (Browse shelf) | 1 | Available | 3010006584 | |
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UAP Central Library General Stacks | 658.8342 HAW (Browse shelf) | 2 | Available | 3010006586 |
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| 658.83 TUL Marketing research : | 658.83 TUL Marketing research : | 658.8342 CON Consumer behavior : | 658.8342 HAW Consumer behavior : | 658.8342 HAW Consumer behavior : | 658.8342 HOY Consumer behavior / | 658.8342 HOY Consumer behavior / |
Includes bibliographical references and index.
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