Bengali Keyboard
Hawkins, Del I.
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best and Kenneth A. Coney. - 8th ed. - New Delhi : Tata McGraw-Hill, c2002. - xxiv, 775 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
0072316020
Consumer behavior.
Motivation research (Marketing).
658.8342 HAW
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best and Kenneth A. Coney. - 8th ed. - New Delhi : Tata McGraw-Hill, c2002. - xxiv, 775 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
0072316020
Consumer behavior.
Motivation research (Marketing).
658.8342 HAW