Bengali Keyboard
Advertising management / (Record no. 7015)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00722nam a22002417a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 7819 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUAP |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210112142758.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200123r20032002ii a b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120312198 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BD-DhUAP |
| Language of cataloging | Eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 659.1 BAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Batra, Rajeev. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising management / |
| Statement of responsibility, etc. | Rajeev Batra, John G. Myers and David A. Aaker. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Dellhi : |
| Name of publisher, distributor, etc. | PHI Learning, |
| Date of publication, distribution, etc. | c2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 754 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising--Management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Myers, John G. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| UAP Central Library | DBA Seminar Library | General Stacks | 2021-01-12 | 659.1 BAT | 3010007593 | 2021-01-12 | 1 | 2021-01-12 | Book | |||||
| UAP Central Library | DBA Seminar Library | General Stacks | 2021-01-12 | 659.1 BAT | 3010008550 | 2021-01-12 | 2 | 2021-01-12 | Book | |||||
| UAP Central Library | DBA Seminar Library | General Stacks | 2021-01-12 | 659.1 BAT | 3010007595 | 2021-01-12 | 3 | 2021-01-12 | Book | |||||
| UAP Central Library | DBA Seminar Library | General Stacks | 2021-01-12 | 659.1 BAT | 3010007592 | 2021-01-12 | 4 | 2021-01-12 | Book | |||||
| UAP Central Library | DBA Seminar Library | General Stacks | 2021-01-12 | 659.1 BAT | 3010008549 | 2021-01-12 | 5 | 2021-01-12 | Book | |||||
| UAP Central Library | DBA Seminar Library | General Stacks | 2021-01-12 | 659.1 BAT | 3010007594 | 2021-01-12 | 6 | 2021-01-12 | Book | |||||
| UAP Central Library | DBA Seminar Library | General Stacks | 2021-01-12 | 659.1 BAT | 3010008548 | 2021-01-12 | 7 | 2021-01-12 | Book | |||||
| UAP Central Library | DBA Seminar Library | General Stacks | 2021-01-12 | 659.1 BAT | 3010008547 | 2021-01-12 | 8 | 2021-01-12 | Book | |||||
| UAP Central Library | DBA Seminar Library | General Stacks | 2021-01-12 | 659.1 BAT | 3010007596 | 2021-01-12 | 9 | 2021-01-12 | Book | |||||
| UAP Central Library | UAP Central Library | Reserve Stacks | 2021-01-30 | 659.1 BAT | 3010008551 | 2021-01-30 | 10 | 2021-01-30 | Book | |||||
| UAP Central Library | UAP Central Library | Reserve Stacks | 2021-01-30 | 659.1 BAT | 3010007588 | 2021-01-30 | 11 | 2021-01-30 | Book | |||||
| UAP Central Library | UAP Central Library | Reserve Stacks | 2021-01-30 | 659.1 BAT | 3010007587 | 2021-01-30 | 12 | 2021-01-30 | Book | |||||
| UAP Central Library | UAP Central Library | Reserve Stacks | 2021-01-30 | 659.1 BAT | 3010007590 | 2021-01-30 | 13 | 2021-01-30 | Book |