Batra, Rajeev.
Advertising management / Rajeev Batra, John G. Myers and David A. Aaker. - 5th ed. - New Dellhi : PHI Learning, c2001. - xiii, 754 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
8120312198
Advertising--Management.
659.1 BAT
Advertising management / Rajeev Batra, John G. Myers and David A. Aaker. - 5th ed. - New Dellhi : PHI Learning, c2001. - xiii, 754 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
8120312198
Advertising--Management.
659.1 BAT