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| 003 | BD-DhUAP | ||
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_aDLC _beng _cDLC _dBD-DhUAP |
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| 082 |
_223 _a658.8342 MOT |
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| 100 | _aMothersbaugh,David | ||
| 245 |
_aConsumer behavior : _bbuilding marketing strategy / _cDavid L Mothersbaugh ,Susan Bardi Kleiser and Del I. Hawkins. |
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| 250 | _a14th | ||
| 260 |
_aIndia: _bMcGraw-Hill Irwin, _cc2024. |
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| 300 |
_axx, 753 pages : _billustrations ; _c25 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _aConsumer behavior. | ||
| 650 | _aMotivation research (Marketing). | ||
| 700 | _aKleiser, Susan Bardi. | ||
| 700 | _aMookerjee, Amit. | ||
| 942 |
_2ddc _cBK |
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