| 000 | 00886nam a2200253 4500 | ||
|---|---|---|---|
| 999 |
_c8529 _d8529 |
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| 001 | 22432 | ||
| 003 | BD-DhUAP | ||
| 005 | 20240828162640.0 | ||
| 008 | 240828b20202022mau||||| |||| 001 0beng d | ||
| 020 | _a9789353946135 | ||
| 040 |
_aBD-DhUAP _bEng _cBD-DhUAP _dBD-DhUAP _eBD-DhUAP |
||
| 082 |
_223 _a658.827 KEL |
||
| 100 | _aKeller, Kevin Lane. | ||
| 245 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller. Vanitha Swaminathan,Ambi M.G.Parameswaran &Isaac C.Jacob. |
||
| 250 | _a5 th | ||
| 260 |
_aNew Delhi : _bPearson/Prentice Hall, _cc2020. |
||
| 300 |
_axxx, 642 pages : _billustrations ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aBrand name products _xManagement. |
||
| 700 | _aSwaminathan, Vanitha | ||
| 700 | _aParameswaran ,Ambi M.G | ||
| 700 | _aJacob,Isaac C | ||
| 942 |
_2ddc _cBK |
||