000			00722nam a22002417a 4500
999			_c7015 _d7015
001			7819
003			BD-DhUAP
005			20210112142758.0
008			200123r20032002ii a b 001 0 eng
020			_a8120312198
040			_aDLC _cDLC _dBD-DhUAP _bEng
082	0	0	_223 _a659.1 BAT
100			_aBatra, Rajeev.
245			_aAdvertising management / _cRajeev Batra, John G. Myers and David A. Aaker.
250			_a5th ed.
260			_aNew Dellhi : _bPHI Learning, _cc2001.
300			_axiii, 754 pages : _billustrations ; _c24 cm.
504			_aIncludes bibliographical references and index.
650			_aAdvertising--Management.
700			_aMyers, John G.
700			_aAaker, David A.
942			_2ddc _cBK