| 000 | 00765pam a2200253 a 4500 | ||
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| 999 |
_c6917 _d6917 |
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| 001 | 9384 | ||
| 003 | BD-DhUAP | ||
| 005 | 20210110125809.0 | ||
| 008 | 210110r20062004ii a b 001 0 eng | ||
| 020 | _a8174463941 | ||
| 040 |
_aDLC _cDLC _dBD-DhUAP _beng |
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| 082 | 0 | 0 |
_a659.1 KAZ _223 |
| 100 | _aKazmi, S. H. H. | ||
| 245 | 1 | 0 |
_aAdvertising & sales promotion / _cS. H. H. Kazmi and Satish K. Batra. |
| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi : _bExcel books, _cc2004 [Reprinted 2006]. |
||
| 300 |
_aviii, 633 pages : _billustrations ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aCommunication in marketing. | |
| 700 | _aBatra, Satish K. | ||
| 942 |
_2ddc _cBK |
||