| 000 | 00780pam a2200253 a 4500 | ||
|---|---|---|---|
| 999 |
_c6190 _d6190 |
||
| 001 | 3751 | ||
| 003 | BD-DhUAP | ||
| 005 | 20201227142707.0 | ||
| 008 | 201227s1998 mauab b 001 0 eng | ||
| 010 | _a 97013807 | ||
| 020 | _a0256228779 | ||
| 040 |
_aDLC _cDLC _dBD-DhUAP _beng |
||
| 082 | 0 | 0 |
_a658.8 CHU _223 |
| 100 | 1 | _aChurchill, Gilbert A. | |
| 245 | 1 | 0 |
_aMarketing : _bcreating value for customers / _cGilbert A. Churchill and J. Paul Peter. |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw Hill, _cc1998. |
||
| 300 |
_axxiv, 630 pages : _billustrations ; _c29 cm. |
||
| 490 | _aIrwin series in marketing. | ||
| 504 | _aIncludes bibliographical references (p. [587]-605) and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aPeter, J. Paul. | |
| 942 |
_2ddc _cBK |
||