| 000 | 00841nam a22002657a 4500 | ||
|---|---|---|---|
| 999 |
_c6189 _d6189 |
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| 001 | 9763 | ||
| 003 | BD-DhUAP | ||
| 005 | 20210107103325.0 | ||
| 008 | 201227r20051993ii a b 000 0 eng | ||
| 020 | _a0070387672 | ||
| 020 | _a9780070473812 | ||
| 020 | _a0070473811 | ||
| 040 |
_aDLC _cDLC _dBD-DhUAP _beng |
||
| 082 | 0 | 0 |
_a658.8342 LOU _223 |
| 100 | _aLoudon, David L. | ||
| 245 |
_aConsumer behavior : _bconcepts and applications / _cDavid L. Loudon and Albert J. della Bitta. |
||
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc1993 [Reprinted 2005, 2013]. |
||
| 300 |
_axxiii, 788 pages : _billustrations ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _aConsumer behavior. | ||
| 650 | _aMotivation research (Marketing). | ||
| 700 | _aBitta, Albert J. della. | ||
| 942 |
_2ddc _cBK |
||