000 00803nam a22002537a 4500
999 _c6104
_d6104
001 6584
003 BD-DhUAP
005 20201224143358.0
008 201224s2002 ii a b 000 0 eng
020 _a0072316020
040 _aDLC
_cDLC
_dBD-DhUAP
_beng
082 0 0 _a658.8342 HAW
_223
100 _aHawkins, Del I.
245 _aConsumer behavior :
_bbuilding marketing strategy /
_cDel I. Hawkins, Roger J. Best and Kenneth A. Coney.
250 _a8th ed.
260 _aNew Delhi :
_bTata McGraw-Hill,
_cc2002.
300 _axxiv, 775 pages :
_billustrations ;
_c26 cm.
504 _aIncludes bibliographical references and index.
650 _aConsumer behavior.
650 _aMotivation research (Marketing).
700 _aBest, Roger J.
700 _aConey, Kenneth A.
942 _2ddc
_cBK