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Competitive marketing strategy / John A. Czepiel.

Material type: Text

TextSeries: The Prentice-Hall series in marketing.Publisher: Englewood Cliffs, NJ : Prentice Hall, c1992Description: xvii, 491 pages : illustrations ; 25 cm.ISBN: 0131430823.Subject(s): Marketing -- Management | Strategic planning | Competition | Technological innovationsDDC classification: 658.802 CZE

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Item type	Current location	Call number	Copy number	Status	Date due	Barcode
Book	UAP Central Library General Stacks	658.802 CZE (Browse shelf)	1	Available		3010001353

Includes bibliographical references and index.

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