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1.
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Contemporary marketing research / Carl D. McDaniel and Roger H. Gates.
by McDaniel, Carl D | Gates, Roger H. Edition: 3rd ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: Minneapolis/St. Paul : West Pub. Co, ©1996Availability: Items available for loan: DBA Seminar Library
[Call number: 658.83 MCD]
(2).
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2.
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Dictionary of social and market research / Wolfgang J. Koschnick.
by Koschnick, Wolfgang J. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Toronto : John Wiley & sons, c1996Availability: Items available for reference: UAP Central Library
[Call number: REF 658.8303 KOS]
(1).
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3.
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Integrated advertising, promotion and marketing communications / Kenneth E. Clow and Donald E. Baack.
by Clow, Kenneth E | Baack, Donald E. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: India : Pearson, c2014 [Reprinted 2017]Availability: Items available for loan: DBA Seminar Library
[Call number: 659.1 CLO]
(5), UAP Central Library
[Call number: 659.1 CLO]
(1).
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4.
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Integrated advertising, promotion and marketing communications / Kenneth E. Clow and Donald E. Baack.
by Clow, Kenneth E | Baack, Donald E. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Prentice-Hall of India, c2004Availability: Items available for loan: DBA Seminar Library
[Call number: 659.1 CLO]
(5), UAP Central Library
[Call number: 659.1 CLO]
(1).
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5.
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Marketing research : measurement and method / Donald S. Tull and Del I. Hawkins.
by Tull, Donald S | Hawkins, Del I. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Macmillan Pub. Co. ; c1987Availability: Items available for loan: UAP Central Library
[Call number: 658.83 TUL]
(1).
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6.
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Marketing research : an applied orientation / Naresh K. Malhotra.
by Malhotra, Naresh K. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Delhi : Pearson/Prentice Hall, c2007Availability: Items available for loan: UAP Central Library
[Call number: 658.83 MAL]
(1).
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7.
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Marketing research : an applied approach / Thomas C. Kinnear and James R. Taylor.
by Kinnear, Thomas C | Taylor, James R. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1987Availability: Items available for loan: UAP Central Library
[Call number: 658.83 KIN]
(1).
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8.
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Marketing research : measurement & method / Donald S. Tull and Del I. Hawkins.
by Tull, Donald S | Hawkins, Del I. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Macmillan Pub. Co., c2000Availability: Items available for loan: DBA Seminar Library
[Call number: 658.83 TUL]
(2), UAP Central Library
[Call number: 658.83 TUL]
(1).
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9.
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Marketing research / David J. Luck and Ronald S. Rubin.
by Luck, David J | Rubin, Ronald S. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Prentice-hall, c2001Availability: Items available for loan: DBA Seminar Library
[Call number: 658.83 LUC]
(2), UAP Central Library
[Call number: 658.83 LUC]
(1).
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10.
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Marketing research : text and cases / Harper W. Boyd, Ralph Westfall and Stanley F. Stasch.
by Boyd, Harper W | Westfall, Ralph | Stasch, Stanley F. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Delhi : Richard D. Irwin, c1996Availability: Items available for loan: UAP Central Library
[Call number: 658.83 BOY]
(2).
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11.
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Marketing research : an applied orientation / Naresh K. Malhotra and Satyabhusan Dash.
by Malhotra, Naresh K | Dash, Satyabhusan. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson, c2011 [Reprinted 2012]Availability: Items available for loan: DBA Seminar Library
[Call number: 658.83 MAL]
(2), UAP Central Library
[Call number: 658.83 MAL]
(7).
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12.
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Marketing research : an applied orientation / Naresh K. Malhotra.
by Malhotra, Naresh K. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Prentice Hall, c1999 [2003]Availability: Items available for loan: DBA Seminar Library
[Call number: 658.83 MAL]
(2).
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13.
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Marketing research : an applied orientation / Naresh K. Malhotra.
by Malhotra, Naresh K | Dash, Satyabhusan [Author.]. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: India : Pearson, 2024Availability: Items available for loan: DBA Seminar Library
[Call number: 658.83 MAL]
(1), UAP Central Library
[Call number: 658.83 MAL]
(2).
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14.
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Marketing Research: Text and Cases/ Rajendra Nargundkar.
by Nargundkar,Rajendre. Edition: 4thMaterial type: Text; Format:
print
; Nature of contents:  ; Literary form:
Not fiction
Publisher: New Delhi; McGraw Hill, 2024Availability: Items available for loan: UAP Central Library
[Call number: 658.83 NAR]
(3).
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15.
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Modern marketing theory : critical issues in the philosophy of marketing science / Shelby D. Hunt.
by Hunt, Shelby D. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati, OH : South-Western Pub. Co., c1991Availability: Items available for loan: UAP Central Library
[Call number: 658.8 HUN]
(1).
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