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31.
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Marketing management / Philip Kotler , Kevin Lane Keller;Alexander Chernev, Jagdish N.Sheth and G.Shainesh.
by Kotler, Philip | Keller, Kevin Lane | Chernev,Alexander | Sheth,Jagdish N | Shainesh, G. Edition: 16thMaterial type:  Text; Format:
print
; Nature of contents:  ; Literary form:
Not fiction
Publisher: New Delhi : Pearson, c2022Availability: Items available for loan: UAP Central Library
[Call number: 658.8 KOT]
(4). Checked out (1).
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32.
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Marketing management: Prachi Gupta ... [et al.]. Indian Cases/
by Gupta,Prachi. Edition: 2d ed.Material type: Text; Format:
print
; Nature of contents: ; Literary form:
Not fiction
Publisher: New Delhi : Pearson, c2024Availability: Items available for loan: UAP Central Library
[Call number: 658.8 GUP]
(3).
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33.
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Marketing of luxury goods and services / edited by K. Suresh.
by Suresh, K. Edition: 1st ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : ICFAI books, c2005Availability: Items available for loan: UAP Central Library
[Call number: 658.8 MAR]
(1).
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34.
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Marketing planning & strategy / Subhash C. Jain.
by Jain, Subhash C. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati, Ohio : College Division, c1993Availability: Items available for loan: UAP Central Library
[Call number: 658.8 JAI]
(1).
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35.
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Marketing research : an applied approach / Thomas C. Kinnear and James R. Taylor.
by Kinnear, Thomas C | Taylor, James R. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1987Availability: Items available for loan: UAP Central Library
[Call number: 658.83 KIN]
(1).
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36.
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Online marketing : a customer-led approach / Richard Gay, Alan Charlesworth and Rita Esen.
by Gay, Richard | Charlesworth, Alan | Esen, Rita. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : Oxford University Press, c2007Availability: Items available for loan: DBA Seminar Library
[Call number: 658.872 GAY]
(1).
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37.
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Principles of supply chain management : a balanced approach / Joel D. Wisner, G. Keong Leong and Keah-Choon Tan.
by Wisner, Joel D | Leong, G. Keong | Tan, Keah-Choon. Edition: India edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Australia : Cengage Learning, c2005Availability: Items available for loan: UAP Central Library
[Call number: 658.7 WIS]
(3).
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38.
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Professional sales management / Rolph E. Anderson, Joseph F. Hair and Alan J. Bush.
by Anderson, Rolph E | Hair, Joseph F | Bush, Alan J. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1992Availability: Items available for loan: DBA Seminar Library
[Call number: 658.81 AND]
(4), UAP Central Library
[Call number: 658.81 AND]
(5).
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39.
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Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw and Thomas C. Kinnear.
by Engel, James F | Warshaw, Martin R | Kinnear, Thomas C. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill., Irwin, c1987Availability: Items available for loan: UAP Central Library
[Call number: 658.82 ENG]
(1).
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40.
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Sneak preview of Turban/McLean/Wetherbe : Information technology for management / Ephraim R. McLean, James C. Wetherbe and Efraim Turban.
by McLean, Ephraim R | Wetherbe, James C | Turban, Efraim. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : John wiley, [...?]Availability: Items available for loan: UAP Central Library
[Call number: 658.84 MCL]
(10).
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41.
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Strategic marketing : planning, implementation and control / Barton A. Weitz and Robin Wensley.
by Weitz, Barton A | Wensley, Robin. Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Kent, c1984Availability: Items available for loan: UAP Central Library
[Call number: 658.802 WEI]
(1).
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42.
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Strategic marketing / David W. Cravens and Nigel Piercy.
by Cravens, David W | Piercy, Nigel. Edition: 8th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Tata McGraw-Hill Education, c2006 [Reprinted 2015]Availability: Items available for loan: DBA Seminar Library
[Call number: 658.802 CRA]
(2).
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43.
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Strategic marketing management cases / David W. Cravens, Charles W. Lamb and Victoria L. Crittenden.
by Cravens, David W | Lamb, Charles W | Crittenden, Victoria L. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c1999Availability: Items available for loan: DBA Seminar Library
[Call number: 658.802 CRA]
(1), UAP Central Library
[Call number: 658.802 CRA]
(2).
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44.
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Strategic marketing problems : cases and comments / Roger A. Kerin and Robert A. Peterson.
by Kerin, Roger A | Peterson, Robert A. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Allyn and Bacon, c1987Availability: Items available for loan: UAP Central Library
[Call number: 658.802 KER]
(1).
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Bengali Keyboard