TY  - BOOK
AU  - Mothersbaugh,David
AU  - Kleiser, Susan Bardi.
AU  - Mookerjee, Amit.
TI  - Consumer behavior: building marketing strategy 
SN  - 9789355321503
U1  - 658.8342 MOT 23
PY  - 2024///
CY  - India
PB  - McGraw-Hill Irwin
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes bibliographical references and index
ER  -