Mothersbaugh,David <br/><br/>
Consumer behavior :  building marketing strategy / 
David L Mothersbaugh ,Susan Bardi Kleiser and Del I. Hawkins. 
 - 14th 
 - India:  McGraw-Hill Irwin,  c2024. 
 - xx, 753 pages :   illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789355321503 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing).
<br/><br/><label>Dewey Class. No.: </label>658.8342 MOT