TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: an Asian perspective 
SN  - 0132548976
U1  - 658.8 MAR 23
PY  - 1996///
CY  - New Delhi
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -