Marketing management :  an Asian perspective / 
Philip Kotler ... [et al.]. 
 - New Delhi :  Prentice Hall,  c1996. 
 - xviii, 1055 pages :  illustrations ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0132548976 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 MAR