Lilien, Gary L.

Instructor's manual to accompany marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien and Arvind Rangaswamy. - Reading, Mass. : Addison-Wesley, c1998. - iii, 306 pages : illustrations ; 26 cm.

Includes bibliographical references and index.

0321014170 (pbk.) 0321030427

97021787


Marketing--Data processing.
Marketing--Decision making--Mathematical models.
Marketing--Decision making--Data processing.

658.8020285 LIL