Lilien, Gary L. Instructor's manual to accompany marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien and Arvind Rangaswamy. - Reading, Mass. : Addison-Wesley, c1998. - iii, 306 pages : illustrations ; 26 cm. Includes bibliographical references and index. ISBN: 0321014170 (pbk.) 0321030427 LCCN: 97021787 Subjects--Topical Terms: Marketing--Data processing.Marketing--Decision making--Mathematical models.Marketing--Decision making--Data processing. Dewey Class. No.: 658.8020285 LIL