TY  - BOOK
AU  - Jefkins, Frank.
AU  - Yadin, Daniel.
TI  - Advertising
SN  - 8178080893
U1  - 659.1 JEF  23
PY  - 2000///
CY  - New Delhi
PB  - Prentice Hall, 
KW  - Advertising
N1  - Includes index
ER  -