TY  - BOOK
AU  - Batra, Rajeev. 
AU  - Myers,  John G. 
AU  - Aaker, David A. 
TI  - Advertising management
SN  - 8120312198
U1  - 659.1 BAT 23
PY  - 2001///
CY  - New Dellhi : 
PB  - PHI Learning
KW  - Advertising--Management
N1  - Includes bibliographical references and index
ER  -