Clow, Kenneth E.  <br/><br/>
Integrated advertising, promotion and marketing communications / 
Kenneth E. Clow and Donald E. Baack. 
 - 2nd ed. 
 - New Delhi :  Prentice-Hall of India,  c2004. 
 - xiii, 538 pages :  illustrations ;  22 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>8120324501 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>659.1 CLO