TY  - BOOK
AU  - Schiffman, Leon G. 
AU  - Kanuk, Leslie Lazar.
TI  - Consumer behavior
SN  - 8120323505
U1  - 658.8342 SCH 23
PY  - 2004///
CY  - New Delhi : 
PB  - Prentice-Hall of India
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes bibliographical references and index
ER  -