TY  - BOOK
AU  - Kazmi, S. H. H.
AU  - Batra, Satish K.
TI  - Advertising & sales promotion
SN  - 8174463941
U1  - 659.1 KAZ 23
PY  - 2004/// [Reprinted 2006]
CY  - New Delhi
PB  - Excel books
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Includes bibliographical references and indexes
ER  -