Kazmi, S. H. H. <br/><br/>
Advertising & sales promotion / 
S. H. H. Kazmi and Satish K. Batra. 
 - 2nd ed. 
 - New Delhi :  Excel books,  c2004 [Reprinted 2006]. 
 - viii, 633 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>8174463941 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>659.1 KAZ