TY  - BOOK
AU  - Malhotra, Naresh K. 
TI  - Marketing research: an applied orientation 
SN  - 0130131628
U1  - 658.83 MAL 23
PY  - 1999/// [2003]
CY  - New Delhi
PB  - Prentice Hall
KW  - Marketing research
N1  - Includes index
ER  -