Malhotra, Naresh K.  <br/><br/>
Marketing research :  an applied orientation / 
Naresh K. Malhotra. 
 - 3rd ed. 
 - New Delhi :  Prentice Hall,  c1999 [2003]. 
 - various pages :  illustrations ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0130131628 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83 MAL