TY  - BOOK
AU  - Malhotra, Naresh K.
AU  - Dash, Satyabhusan.
TI  - Marketing research : : an applied orientation 
SN  - 9788131731819
U1  - 658.83 MAL 23
PY  - 2011/// [Reprinted 2012]
CY  - New Delhi
PB  - Pearson
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -