TY  - BOOK
AU  - Hawkins, Del I. 
AU  - Mothersbaugh,  David L.
AU  - Mookerjee, Amit. 
TI  - Consumer behavior: building marketing strategy 
SN  - 9780070682160
U1  - 658.8342 HAW 23
PY  - 2010/// [Reprinted 2012]
CY  - New Delhi : 
PB  - Tata McGraw-Hill Education
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes bibliographical references and index
ER  -