TY  - BOOK
AU  - Hawkins, Del I. 
TI  - Consumer behavior: building marketing strategy 
SN  - 0070600864
U1  - 658.8342 CON 23
PY  - 2007///
CY  - New Delhi : 
PB  - Tata McGraw-Hill
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes bibliographical references and index
ER  -