TY  - BOOK
AU  - Luck, David J. 
AU  - Rubin, Ronald S. 
TI  - Marketing research
SN  - 8120304845
U1  - 658.83 LUC 23
PY  - 2001///
CY  - New Delhi
PB  - Prentice-hall
KW  - Marketing research
N1  - Includes bibliographical references and indexes
ER  -