Tull, Donald S. <br/><br/>
Marketing research :  measurement & method / 
Donald S. Tull and Del I. Hawkins. 
 - 6th ed. 
 - New York :  Macmillan Pub. Co.,  c2000. 
 - various pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>8120309618 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.83 TUL