TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Gary.
TI  - Principles of marketing
SN  - 0137216149
U1  - 658.8 KOT 23
PY  - 1991///
CY  - Englewood Cliffs, New Jersey : 
PB  - Prentice Hall, 
KW  - Marketing
N1  - Annotated instructor's edition; Includes bibliographical references and index
ER  -