Kinnear, Thomas C. <br/><br/>
Marketing research :  an applied approach / 
Thomas C. Kinnear and James R. Taylor. 
 - 3rd ed. 
 - New York :  McGraw-Hill,  c1987. 
 - xviii, 717 pages :  illustrations ;  25 cm. 
 - McGraw-Hill series in marketing. .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0070347484 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.83 KIN