TY  - BOOK
AU  - Schiffman, Leon G. 
AU  - Wisenblit, Joseph.
AU  - Kumar, S. Ramesh.
TI  - Consumer behavior
SN  - 9789332555099
U1  - 658.8342 SCH 23
PY  - 2016/// [Reprinted 2018]
CY  - New Delhi : 
PB  - Pearson
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes bibliographical references and index
ER  -