Schiffman, Leon G.  <br/><br/>
Consumer behavior / 
Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar. 
 - 11th ed. 
 - New Delhi :   Pearson,  c2016 [Reprinted 2018]. 
 - xxvii, 508 pages :  illustrations ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789332555099 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing).
<br/><br/><label>Dewey Class. No.: </label>658.8342 SCH