Malhotra, Naresh K.  <br/><br/>
Marketing research :  an applied orientation / 
Naresh K. Malhotra. 
 - 5th ed. 
 - Delhi :  Pearson/Prentice Hall,  c2007. 
 - 909 pages :  illustrations ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>8131707067 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83 MAL