TY  - BOOK
AU  - Hawkins, Del I. 
AU  - Best, Roger J. 
AU  - Coney, Kenneth A. 
TI  - Consumer behavior: building marketing strategy 
SN  - 0072316020
U1  - 658.8342 HAW 23
PY  - 2002///
CY  - New Delhi : 
PB  - Tata McGraw-Hill
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes bibliographical references and index
ER  -