TY  - BOOK
AU  - Hoyer, Wayne D.
AU  - Maclnnis, Deborah J. 
TI  - Consumer behavior
SN  - 8185502692
U1  - 658.8342 HOY 23
PY  - 1999///
CY  - New York : 
PB  - Houghton mifflin
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes bibliographical references and index
ER  -