Hoyer, Wayne D. <br/><br/>
Consumer behavior / 
Wayne D. Hoyer and Deborah J. Maclnnis. 
 - First Indian edition. 
 - New York :   Houghton mifflin,  c1999. 
 - xxviii, 675 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8185502692 0395665922 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing).
<br/><br/><label>Dewey Class. No.: </label>658.8342 HOY