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International marketing / Philip R. Cateora, Mary C. Gilly and John L. Graham.

By: Cateora, Philip R.
Contributor(s): Gilly, Mary C.
Material type: TextTextPublisher: distribution, etc. New Delhi : McGraw-hill, c2011 [Reprinted 2016]Edition: 17th ed.Description: xxxvi, 662 pages.ISBN: 9781259253065.Subject(s): International business enterprisesDDC classification: 658.84 CAT
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Item type Current location Call number Copy number Status Date due Barcode
Book Book DBA Seminar Library
General Stacks
658.84 CAT (Browse shelf) 01 Available 3010020602
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658.8342 SOL Consumer behavior : 658.84 CAT International marketing / 658.84 CAT International marketing / 658.84 CAT International marketing / 658.84 MAR Marketing channels / 658.84 MAR Marketing channels / 658.872 GAY Online marketing :

note Includes bibliographical references and index.

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