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Marketing management : analysis, planning, implementation and control / Philip Kotler.
By: Kotler, Philip.
Material type:
TextPublisher: New Delhi : Prentice Hall, c1997Edition: 9th ed.Description: various pages : illustrations ; 24 cm.ISBN: 8120311787.Subject(s): Marketing -- Decision making | Marketing -- ManagementDDC classification: 658.802 KOT
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UAP Central Library Reserve Stacks | 658.802 KOT (Browse shelf) | 1 | Available | 3010001327 | |
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UAP Central Library Reserve Stacks | 658.802 KOT (Browse shelf) | 2 | Available | 3010000321 |
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| 658.8 STA Competitive structure in retail markets : | 658.8 STA Fundamentals of marketing / | 658.8 STA Fundamentals of marketing / | 658.802 KOT Marketing management : | 658.802 KOT Marketing management : | 658.802 KOT Marketing management : | 658.8020285 LIL Instructor's manual to accompany marketing engineering : |
Includes bibliographical references and index.
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