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Services Marketing : people, technology, strategy / Christopher Lovelock.
By: Lovelock, Christopher.
Material type:
TextPublisher: New Delhi : Pearson education, c2001Edition: 4th ed.Description: 717 pages : illustrations ; 26 cm.ISBN: 8178083523.Subject(s): MarketingDDC classification: 658.8 LOV
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DBA Seminar Library Reserve Stacks | 658.8 LOV (Browse shelf) | 1 | Available | 3010007665 | |
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DBA Seminar Library Reserve Stacks | 658.8 LOV (Browse shelf) | 2 | Available | 3010007662 | |
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DBA Seminar Library Reserve Stacks | 658.8 LOV (Browse shelf) | 3 | Available | 3010007663 | |
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DBA Seminar Library Reserve Stacks | 658.8 LOV (Browse shelf) | 4 | Available | 3010007664 | |
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DBA Seminar Library Reserve Stacks | 658.8 LOV (Browse shelf) | 5 | Available | 3010007666 |
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| 658.8 KOT Principles of marketing / | 658.8 KOT Principles of marketing / | 658.8 KOT Principles of marketing / | 658.8 LOV Services Marketing : | 658.8 LOV Services Marketing : | 658.8 LOV Services Marketing : | 658.8 LOV Services Marketing : |
Includes bibliographical references and index.
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